In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. The original Barbie Dreamhouse appeared in 1962, and was made with cardboard and paper. Mattel also acquired a number of like-minded companies during the 1960s (see table below). The company went public in 1960, and the New York Stock Exchange listed them in 1963. In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s. The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history. Mattel ultimately acquired Fisher-Price on August 20, 1993. 1957 saw the release of the Fisher-Price Corn Popper, and the Xylophone.
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Mattel started advertising on TV when it became the first sponsor of the Mickey Mouse Club TV series. Carter and Abe Bookman the toy is now owned by Mattel. In 1950, the Magic 8-Ball was invented by Albert C. The company got incorporated in 1948 in Hawthorne, California. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle". in 1946, which Handler's wife, Ruth took over. Matson sold his share and stake to the Handlers due to poor health the following year, i.e. The company began selling picture frames, and later dollhouse furniture out of sediments from those frames. Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded the Mattel as Mattel Creations in January 1945 in a garage. The name Mattel is a blend of the names of the " Matt" nickname of Harold Matson and El in Elliot Handler, two of the company's founders. Ynon Kreiz has been the company's chairman and CEO since April 26, 2018, replacing former Google executive Margo Georgiadis who was previously announced as CEO on January 17, 2017, but stepped down a year later on April 19 to take charge of Ancestry. Dickson has been the company's president since 2010, having previously held executive positions at the same company since he joined them a decade earlier. Hot Wheels was named the top-selling global toy of the year. In 2020, Barbie was named the top global toy property per The NPD Group, a global information research company. It is the world's second largest toy maker in terms of revenue, after The Lego Group. The company operates through three business segments: North America, international, and American Girl. The company has presence in 35 countries and territories and sells products in more than 150 countries.
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In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo.
The products and brands it currently produces include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, Monster High and Enchantimals, with Ever After High also having been previously produced. ( / m ə ˈ t ɛ l/) is an American multinational toy manufacturing and entertainment company founded in January, 1945 and headquartered in El Segundo, California.
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